Thursday, 23 July 2015

Use of ERP in Retail Sector

The retail industry around the globe is in a state of continuous improvement and even the retailers have become global these days and in turn increasing the sales & logistics channels. This is where ERP (Enterprise Resource Planning) comes into picture in helping retail organizations use modern technologies to support a more enhanced solution and thereby increase customer satisfaction.

Customer’s shopping pattern is far more diversified than the products sold by retailers and that becomes a huge challenge as the tastes differ on various cultural and environmental factors. Implementing ERP into Retail from changing the traditional management is one of the bravest step but nevertheless changes the shape of business altogether.

No matter how distinct and deep are the embedded analytics and technical capabilities at the back-end of the retailers, what improves the customer satisfaction is how user-friendly and tailor-made are the services provided across all the customers.

ERP in specific helps eliminating the price confusion between different channels and helps defining the relevant pricing process. A typical ERP system that streamlines various pricing strategies by using actual data will obviously result in profitability and efficiency. This should also include displaying real-time data to the customers so they are aware of the brand they are relying on or loyal with.

Creating a personalized shopping experience is as important as having a strong IT system at the back-end where both work hand-in-hand and helps support the business and improve customer satisfaction.

Exceloid’s end-to-end solutions cater all the modules of Retail module and we also integrate your ERP with e-commerce solutions that makes the job even simpler.

www.exceloid.com

No comments:

Post a Comment