How are Omnichannel capabilities going to change the future?

The shopping experience has shifted gears so rapidly in the last few years that it is so difficult to even draw that thin line to know when were we relying on the traditional method of buying and when did the shopping experience become more easy and simple.
The customer’s aren’t aware of what Omnichannel is all about and how is it going to change but if a detailed explanation is given on how can it re-invent today’s shopping experience, every customer can relate their problems around it and today’s big players are already trying to become more customer-centric to give them a seamless shopping experience.
But there needs to be a thorough research done by those retailers on how Omnichannel ready they are and what are the risks associated to shifting from a traditional selling method and the reason being there are many processes, technologies to be involved and could also take years to transform. Ensuring a cross-channel customer experience is the prime focus and organizations need to analyze and adapt accordingly.
The major challenges that can be ruled out by adapting to Omnichannel are being customer centric, product and pricing consistency and organizational alignment. Few businesses are running only on retail outlets and few are only using the e-commerce capabilities and the ones who are using both are not using both the capabilities to the fullest. The kind of experience today’s customers are looking at is to buy something through a medium and being able to return through any medium and this is only possible if there is a very strong IT system associated as the fact is that customers have taken back the power and are controlling brands.
Openbravo is omnichannel ready and helps organizations adapt smoothly and has all the capabilities to re-invent an organization and give a far better experience to the customers.